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Design Portfolio

Boris Onofrei

I make complex B2B software clear, consistent and compliant.

See selected work About me

Law taught me order. Design put it to work.

Three projects, from a consumer-facing product to internal enterprise tooling.

  • 01 / Case study

    Marp B2B revenue analytics

    Responsive · B2B SaaS · Device handoff

    A setup assistant that proposes metrics, segments and a first dashboard — then makes every one of them easy to reject. Configuration you edit is faster than configuration you write, and safer than configuration you inherit.

    Read case study
    Marp on a light blue background: the mobile sign-up screen promising a first dashboard in about 10 minutes, next to the desktop revenue dashboard with a lime Your dashboard is ready card and this month's KPI tiles.
    • Responsive UX
    • AI in the loop
    • Design system

  • 02 / Case study

    Konform WCAG audit platform

    Desktop web · Enterprise SaaS · AI triage

    Accessibility scanners report symptoms page by page. Konform reports causes - and turns a 3,187-row backlog into 142 decisions. One row is one fix: every contrast failure traced to the same ghost button is a single change, not ninety-four. What used to be a sprint of spreadsheet work is now an afternoon of triage.

    Read case study
    Konform compliance dashboard shown at an angle, headlined “Fix one button. Close hundreds violations.”
    • WCAG 2.1 AA
    • Design system
    • Enterprise UX

  • 03 / Case study

    Onset On-call incident app

    Mobile · DevOps · Offline-first

    Acknowledging an incident has to be one action and never an accident. That contradiction shaped the whole product: readable in the dark, operable with a thumb, honest when the network drops.

    Read case study
    Three Onset status screens on a dark green-lit background: All quiet with a green ring, Needs attention with an amber ring showing 2, and P1 active with a red ring showing 1.
    • Mobile UX
    • AI in the loop
    • Design system

My profile. What I do:

01

Enterprise and B2B

I design internal tools people are required to use, where a bad flow is paid for in support tickets rather than lost sign-ups.

SAP Fiori Design Guidelines · Role-based access control · Complex approval workflows · Legacy modernisation

Also: ERP and internal-tool UX · Admin dashboards · Multi-tenant architecture

02

Accessibility

Since June 2025 the European Accessibility Act has made this a legal requirement in the EU, not a nice-to-have. I audit existing products and build components that ship accessible by default.

WCAG 2.1 / 2.2 AA · European Accessibility Act and BFSG · Accessibility audits

Also: Keyboard navigation · Focus management · Screen-reader-ready semantics

03

Design systems

I build the shared vocabulary between design and engineering, and the governance that stops it drifting apart six months later.

Design tokens · Component libraries · Design system documentation · UI governance

Also: Figma variables and auto layout · Atomic design · Design-to-code handoff

04

UX and research

I work to ISO 9241-110 and validate decisions with real users before they reach production.

Usability testing · User interviews · Heuristic evaluation · Information architecture · ISO 9241-110

Also: Journey mapping · Card sorting · A/B testing · Interaction design

05

E-commerce

Conversion work on marketplaces, where the platform writes half the brief and the result is measured in sales.

Amazon A+ Content and Brand Story · Product-detail and checkout flows · Conversion-oriented redesign

06

Tools and front-end

I hand over work engineers can build from, and I can read and adjust the front-end myself.

Figma · Framer · HTML · CSS · Tailwind CSS

Also: Adobe Creative Cloud · React component structure · Git basics

07

AI-assisted design

I prototype with AI tools daily, and I know where the EU AI Act draws the line on transparency.

Prompt-driven prototyping · Claude Code · Claude Design · Figma Make · EU AI Act transparency requirements

Also: Gemini · Midjourney · Lovable

08

Measurement and ways of working

I work in a small cross-functional team and defend decisions in critique, then check them against the numbers.

Agile / Scrum · Stakeholder management · Design critique · Workshop facilitation

Also: Google Analytics 4 · Matomo · Hotjar · Maze · Optimizely

Hi, I'm Boris Onofrei

I came to design from law, and the habit stayed: I think in structure. Three years in-house at a German company — first design system built from zero, UX for an internal SAP rollout, e-commerce flows redesigned for +22% engagement — plus B2B SaaS work for freelance clients in the EU and the US. Research to shipped interface, accessible to WCAG 2.1 AA, never a pile of screens.

Based in

Germany

European Union

Languages

English C1 / German B1

Ukrainian / Russian

Experience

3+ years in-house in Germany

And freelance EU and US

Focus

Product design / E‑commerce / Enterprise B2B

Design systems

  • creativity
  • hard work
  • motivation
Boris Onofrei, product designer, black-and-white portrait
Download CV (PDF) Lebenslauf auf Deutsch (PDF)

  1. 09/2023 – now

    Product Designer, UX/UI & Web

    Horl 1993 GmbH, Freiburg · promoted to mid-level in 01/2025

    • Built Horl's first product design system from 0 to 1: tokens, component library and usage guidelines in Figma, adopted across web and mobile.
    • Led the redesign of priority e-commerce flows, delivered to WCAG 2.1 AA: +22% user engagement.
    • Owned UX flows and interface logic for the internal SAP rollout, following SAP Fiori Design Guidelines.
    • Led Amazon brand creative across listings, A+ Content and Brand Story: +17% sales on priority SKUs.

  2. 2023 – now

    Freelance Product Designer

    Remote · Envisia, Dekozauber and B2B clients under NDA

    • Envisia, a multi-tenant contract-management SaaS in production: end-to-end UX for assignment workflows, admin dashboards and role-based access.
    • Rebuilt employee onboarding as a guided wizard, from 45 to 14 minutes, with fewer data-entry errors.
    • Took concepts to working prototypes in days with Claude Code, Lovable and Figma Make.

  3. 01 – 09/2023

    Design Intern

    Eurobrands Group, Cologne

    • User surveys and competitive analysis for landing pages and paid campaigns; creative for Meta campaigns; CRM usability for internal teams.

  4. 2021

    LL.B., Economic and Civil Law

    National University “Odesa Law Academy”, Ukraine

Interested? Get in touch:

Happy to walk through any of these projects in detail, or to talk about design systems, enterprise UX and accessibility in general.

boris.onofrei.design@gmail.com

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